Our strategy

Want to know the direction we’re buzzing in? Our strategy is the core of our business, keeping us focused on the what we’re here to do: championing happy homes.

Our vision

To build a better, more equal society in which everyone can thrive, we must make sure that everyone has access to a safe, decent and affordable home. We call this a happy home.

By 2029, Honeycomb Group will be a leading provider of services that enable a happy home, meeting or exceeding the quality of other top-performing providers. We’ll do this in a way that will help more people than ever experience the benefits of a home that provides a springboard for life.

Our mission

Breaking barriers, building people, bettering homes

If the vision is the future, the mission is today. Every day that we get up and fulfil our mission we’re one-step closer to achieving our vision. This is the building block to our end goal.

OUR CAUSE: WHAT WE’RE TRYING TO DO

Breaking down all of the social and physical barriers to a happy home in our region.

OUR ACTIONS: HOW WE DO IT

Elevating people by addressing the root cause from all angles: preventing, recognising, responding to and rehabilitating needs from the inside out for a long-term solution.

OUR PURPOSE: WHY WE DO IT

Bettering homes from every aspect, whether it’s through the person or physical environment, so people feel secure, connected, confident and proud.

Diane Thompson

A culture of belonging

Equality, diversity and inclusion

At Honeycomb Group, equality, diversity and inclusion is just part of who we are. We want everyone to feel welcome, respected and able to be themselves at work – because it truly changes lives.

Our staff-led EDI Forum, regular celebrations and ongoing learning help us build a culture where everyone belongs – and we’re proud to take real action to make that happen.

Some of the ways we’re bringing EDI to life include:

  • Hosting regular stalls at Stoke Pride
  • Visits to local places of worship, including a mosque and synagogue
  • Running our own EDI podcast
  • Delivering awareness events and celebrations across the year

Our values

What we do is important, but how we do it is equally important. Our values provide a moral compass that guide the way we behave and the decisions we make. They are what sets us apart from other businesses and they will ensure that we’re doing everything we can to support Honeycomb customers and their communities to thrive.

BE DEAD GENUINE

Our customer experience is different because we aren’t all made from the same mould. We are who we are, no matter if we’re in front of a customer or a colleague. We laugh, we cry, and we’re not afraid to chuckle at our own mistakes. 

NEVER SHUT THE DOOR

Breaking down barriers and limitations starts with an open mind and an open heart. Don’t close doors on new people or opinions. Value others’ differences, respect their input and listen and learn with fascination.

CHASE CURIOSITY AND AMBITION

Whatever your passion is, be passionate about it. Fly without being afraid to fall. Take your curiosity and mould it into a new, creative way of thinking. Do what you can to give our business a fresh edge or approach, and, most importantly, be committed and proud to follow your ambition.

BE A LEADER IN THE FIELD

Here’s that old saying — do what’s right even when no one’s looking. Remember that your colleagues, our customers and the wider community are looking to you for guidance, so take accountability for your role and make a positive impact.

COME TOGETHER

It’s simple, but we simply couldn’t forget to put it down. Believe in the power of collaboration; seek expertise from the wider team; and work together to create bigger and better solutions.